Smartphone users are twice as likelyto re-elect President Barack Obama in November than his Republican counter-part, Mitt Romney, Venture Beat is reporting. Mobile Marketing company Velti conducted a recent survey in which half of smartphone owners said they’re planning on voting for Obama for a second term. Only 31 percent want changes in the White House, and are planning on voting for Romney.
The survey’s numbers are important because traditional polls are showing the Republican candidate has a slight lead. However, traditional polls are often conducted through landlines, which may affect the results.
Velti’s chief marketing officer, Krishna Subramanian, thinks the results are a major new development. The results “demonstrate that the smartphone market is becoming a whole new demographic that candidates must take into consideration when building a comprehensive campaign strategy,” he said.
The results are even more pronounced in younger smartphone users. Young female smartphone users are particularly more in favor of Obama, as 60 percent said they would re-elect him.